What is Vine & How to Use it?
Vine is a video-sharing service for mobiles, and was launched by Twitter in January 2013. But with all the video-sharing apps on the market, what makes Vine different and how did it become popular so quickly.
Basically if you have ever seen a GIF you will know how funny a few second clip can be, and quickly they can spread. Well, Vines are 6 second videos, inspired by GIFs and very similar. The main difference being that the user can record the 6 seconds on their mobile, capturing anything as it happens and immediately sharing it online.
So combine the already proven idea of short video snippets, with the marketing power of Twitter and you have a recipe for success. However, it’s not as easy as recording 6 seconds of your pet and sending it viral. The space became very competitive immediately, people are always looking for new and innovative ways to make their videos captivating.
At first the 6 seconds doesn’t feel long enough, but with some careful thinking you can capture a whole short story. Twitter themselves released a statement around the time of its launch saying that Vine is designed to ‘’inspire creativity’’, and ‘’you can easily capture motion and sound’’.
Downside of Vine
The other side of the argument is that Vines are not long enough, and in fact a lot of YouTube users dismiss them as pointless. Many early users reported having a Vine repeating over and over can become incredibly annoying. But this is the nature of any new release, there are some that embrace the new opportunities, and some that dismiss them.
The Vine app runs very smoothly with mobiles, taking advantage of the mobile video crazy. People are filming anything and everything they see while outside, or even around their home. Having the opportunity to wrap up a quick 6 second video and post online is something that is easily utilized.
Vine is not the first video-sharing platform, and will no doubt be the last. But there are some aspects that help it stand out from the crowd, testament to the innovation and expertise of Twitter as a social sharing company. Since its release Vine has gone from strength to strength, growing in user base from month to month.
Already other companies have released similar apps. One called Keek allows users to record video clips limited to 36 seconds, offering the user the chance to record longer events. This does exceed the user’s concentration span in this modern age of fast browsing however, and as such has failed to reach a comparative popularity to Vine.
No one knows what the next big thing in video-sharing will be. Watch this space, because if history is anything to go by something is waiting just around the corner. But for now, have fun with Vine – and capture the best 6 seconds of footage you can.